Expert Marketer Magazine

Tim Calkins

TIM CALKINS is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA, and co-academic director of Kellogg's branding program. 

In addition to teaching at Kellogg, he works with major corporations, including Abbot Laboratories, Baxter, and Northwestern Mutual Life, on marketing strategy and branding issues and is the managing director of Class 5 Consulting, a marketing strategy firm. 

The author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005).