Expert Marketer Magazine


United Kingdom



Philip Graves

Philip Graves is a British consumer behaviour consultant with over 20 years experience observing and analysing consumers. Through his own consultancy business, Shift, and as an associate of Frontier Economics he has advised numerous international organisations, including BBC, Sky, HSBC, Lloyds Banking Group, Whirlpool and Boehringer Ingelheim. 

His first book, Consumer.ology, (Nicholas Brealey Publishing) became an Amazon UK top 50 bestseller, was named one of Amazon's Top Ten Best Business Books of the Year and has been translated into seven languages. Philip writes a column on consumer psychology for the Chartered Institute of Marketing's magazine, The Marketer, and is also a guest writer for Psychology Today.

In addition to his consultancy work Philip speaks about consumer behaviour, consumer psychology and the challenge of really understanding consumers, both at corporate events and in the media. Recent audiences have included the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, OFCOM and LAPADA (the antique dealers association). Media appearances include BBC Radio 2 Steve Wright in the Afternoon, BBC TV Show Me the Money, BBC Radio Scotland, BBC World Service, BBC Radio 4 and BBC Five Live; he has also been interviewed on more than thirty US radio stations.