Expert Marketer Magazine

Country

India

Books

Brand Breakout

Nirmalya Kumar, Jan Benedict E.M. Steenkamp

Dr Nirmalya Kumar is Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School, UK. He is one of the worlds leading thinkers on strategy and marketing; having also taught at Harvard Business School, IMD and Northwestern University Hias research ahs ben widely published in journals such as Harvard Business Review and Journal of Marketing Research. Nirmalya has written six books and his publications have attracted more than 7,500 citations on Google Scholar. As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors, including billion dollar plus companies and companies included in India's stock indices. He has had over 500 press appearances as well as several teaching, research, and lifetime achievement honors. In 2010, Speaking.com voted Nirmalya amongst the top 5 marketing speakers worldwide; the Economic Times placed him 6th on the list of Global Indian Thought Leaders; whilst the Economist referred to him as a 'rising superstar' in their cover story 'The New Masters of Management.' In 2011, he was included in Times Thinkers 50 list and received their 'Global Village Award' (for the person who contributed most to the business community's understanding of globalization and the new frontiers established by the emerging markets).

Jan Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina. He also is executive director of AiMark, a global institute, bringing together top academics and leading global companies. A native from the Netherlands, he has taught at universities in Austria, Belgium, the Netherlands, Spain, South Africa, U.K., and the U.S. and he has given executive seminars in all continents. He has received an honorary doctorate and multiple lifetime honors, including from the Royal Netherlands Academy of Sciences. He has consulted with a large number of companies on branding and strategy. He has written three books and over 100 articles in leading marketing and management journals, including the Harvard Business Review. He is ranked # 1 in the world on scholarly influence in marketing in the last decade. His work has received over 18,000 citations, and has been featured in the Wall Street Journal, Financial Times, The Economist, New York Times, Los Angeles Times, The Times of India, Ad Age, regional newspapers, and a variety of trade magazines, websites, and blogs.