Simon Pont is a British writer, commentator and brand-builder.
He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland.
Simon is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy', ‘Digital State: How the Internet is Changing Everything' (both non-fiction), and ‘Remember to Breathe’ (a novel).