Make sure you are logged in when you want to read the analytic book review on key words, target group, business segment,... (see example).
When logged in you also have access to sample chapters, contents and book presentations of most of the books.
If you have no login yet, subscribe (or try for free).
What does selling products and services--or the failure to do so--have to do with Napoleon's march on Moscow, Pickett's Charge at Gettysburg, and David's epic battle with Goliath? According to Huthwaite CEO John Golden, a lot--and not just because sales calls can feel like grueling battles. In this eye-opening sales guide, Golden reveals the surprising parallel between the steps of successful selling and the steps of successful warfare.
Winning the Battle for Sales delivers selling best practices based on examples from history's battlefields that you won't soon forget. Organized into three parts--the Sales Call, Account Strategy, and Sales Management--these timeless tales reveal key takeaways that you can apply to every sale, including:
Just as generals pore over every aspect of a battle after it's fought to learn from decisions made--good or bad--you no doubt review your sales tactics in a similar fashion.
Winning the Battle for Sales isn't just an eye-opening guide to sales tactics based on history's greatest military victories, as well as blunders, it's a quick, snappy, entertaining read. Plus, you'll come away familiarized with some of history's greatest battles. And who knows? Maybe your next client will turn out to be a Civil War buff.
M&SB 14 - Q2, 2016
Expert Marketer MagazineSubscribe now
This feature is reserved for subscribed people only.