Make sure you are logged in when you want to read the analytic book review on key words, target group, business segment,... (see example).
When logged in you also have access to sample chapters, contents and book presentations of most of the books.
If you have no login yet, subscribe (or try for free).
"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation."
-Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards
Rethink your business model to incorporate the power of "user" experiences
What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
M&SB 14 - Q2, 2016
Expert Marketer MagazineSubscribe now
This feature is reserved for subscribed people only.