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Welcome to this new edition of EMM!
Discover the latest and most appreciated marketing books on Branding, Growth Strategy and Metrics & ROI.
Read how making people feel special makes your brand contagious and successful (Jonah Berger), how loyalty can be build in an e-commerce strategy (Chris Malone) and how controlled chaos is the best environment for breakthrough innovations (Debra Kaye).Finally Dick Stroud explores why global brands find it so hard to respond to their ageing consumers.
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