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Welcome to this new edition of EMM, packed with inspiring content and recent thinking on marketing.
We want to congratulate Tim Calkins again for winning the Marketing Book of the Year award 2013 with his book Defending Your Brand.
We have an interview with Richard Weylman, articles from Kumar & Steenkamp, Jim Signorelli, Simon Pont and Grant Leboff and columns from Erik Deckers and Lon Safko.
Furthermore, specials on branding, consumer behavior, digital & webmarketing and strategy.
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