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Welcome to this new issue of EMM!
In this edition we have several inspiring and thought-provoking interviews, articles and book reviews. As promised, we start with an interview with Tim Calkins, winner Marketing Book of the Year 2013 with Defending your Brand. Debra Kaye and Philip Graves will provoke your traditional thinking about brainstorming and consumer research while Joeri Van den bergh shares an exclusive interview with father and son DIESEL. We are happy to present book reviews on MMR: Management, Metric & ROI and on branding, consumer behavior, innovation and strategy. Foreword is from nobody less than Mr Philip Kotler.
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