Innovation is the development of new values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society.
Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself.
Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.
In business and economics, innovation is the catalyst to growth. Entrepreneurs continuously look for better ways to satisfy their consumer base with improved quality, durability, service, and price which come to fruition in innovation with advanced technologies and organizational strategies.
All marketers know and admit that marketing is an evolving business. Therefore, it is essential that we keep a pulse on what’s happening and evolving in society to stay in tune with marketing practice.
EMM recognizes that since the internet (and social media) every marketer has the potential (or is) a publisher nowadays. And although we believe that there are many brilliant marketing minds out there, we have more faith, believe and trust in the vision, knowledge and wisdom of established marketing authors. They have taken the effort and time to go through a thorough investigation and writing process to share their thoughts with the marketing public.
In our EMM Lib, you will find thorough reviews on the latest books on innovation but we also want to share with you the latest thoughts on innovation from some specialist marketing authors. You can read them here: