Marketing communications (or marcom or integrated marketing communications) are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product.
Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - a consistent "look & feel". Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions and the trends to blogs, email, and other online communication derived from an elevator pitch.
All marketers know and admit that marketing is an evolving business? Therefore, it is essential that we keep a pulse on what’s happening and evolving in society to stay in tune with marketing practice.
EMM recognizes that since the internet (and social media) every marketer has the potential (or is) a publisher nowadays. And although we believe that there are many brilliant marketing minds out there, we have more faith, believe and trust in the vision, knowledge and wisdom of established marketing authors. They have taken the effort and time to go through a thorough investigation and writing process to share their thoughts with the marketing public.
In our EMM Lib, you will find thorough reviews on the latest books on marketing communications but we also want to share with you the latest thoughts on communication from some specialist marketing authors. You can read them here: