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Marketing Strategy

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Marketing Strategy according to Wikipedia

Marketing strategy is defined  as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.

EMM articles on marketing strategy

We believe definitions are a good starting point but marketing is an evolving business. That's why we promote regular reading as a means to stay updated on latest trends and evolutions in marketing.
Our quaterly digital magazine provides a recap of all latest marketing books and interesting, thought-provoking content from the brightest marketing minds.
Here on the website, we group latest thinking on marketing strategy.

Developing Marketing Strategies by William A. Cohen, author of Drucker on Marketing

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